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Privacy Policy

Last Updated: October 16, 2025

Introduction

Welcome to Snackly (formerly CaloAI). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your data when you use our mobile application ("App").

By using Snackly, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide

Account Information:

  • Name
  • Email address
  • Age
  • Height and weight
  • Gender
  • Activity level
  • Health and nutrition goals

User-Generated Content:

  • Food photos you upload
  • Meal entries and diary data
  • Custom food items
  • Notes and descriptions
  • Feedback and support messages

1.2 Automatically Collected Information

Device Information:

  • Device type and model
  • Operating system version
  • Unique device identifiers
  • Mobile network information
  • App version

Usage Data:

  • Features you use
  • Screens you view
  • Time spent in the App
  • Interaction patterns
  • Error logs and crash reports

Location Data:

  • We do NOT collect precise location data
  • We may collect approximate location (country/region) for analytics

1.3 AI Processing Data

Food Analysis:

  • Photos of food you submit for analysis
  • AI-generated nutritional estimates
  • Dish identification results
  • Analysis metadata (timestamp, processing time)

Note: Food photos are processed using Google Vertex AI Gemini and stored in Google Cloud Storage.

2. How We Use Your Information

We use your information to:

2.1 Provide Services

  • Create and manage your account
  • Analyze food images using AI
  • Calculate nutritional values and recommendations
  • Track your daily nutrition intake
  • Generate personalized insights
  • Sync data across your devices

2.2 Improve Services

  • Understand how users interact with the App
  • Identify and fix technical issues
  • Develop new features
  • Improve AI accuracy
  • Optimize app performance

2.3 Communicate With You

  • Send you service updates
  • Respond to support requests
  • Notify you of important changes
  • Send subscription and billing information
  • Deliver push notifications (with your permission)

2.4 Security and Safety

  • Prevent fraud and abuse
  • Enforce our Terms of Use
  • Comply with legal obligations
  • Protect user safety

2.5 Business Operations

  • Process payments (through Apple)
  • Manage subscriptions
  • Conduct analytics and research
  • Generate anonymized statistics

3. Information Sharing and Disclosure

We do NOT sell your personal information. We may share your information with:

3.1 Service Providers

Google Cloud Platform:

  • Google Vertex AI for food image analysis
  • Google Cloud Storage for image storage
  • Data processed in accordance with Google Cloud's privacy policies

Apple:

  • Apple Sign-In for authentication
  • Apple In-App Purchases for subscriptions
  • Apple Push Notification Service for notifications

Other Services:

  • SendGrid for transactional emails (if applicable)
  • Twilio for SMS notifications (if applicable)
  • Analytics providers (anonymized data)

3.2 Legal Requirements

We may disclose your information if required to:

  • Comply with legal obligations
  • Respond to lawful requests from authorities
  • Enforce our Terms of Use
  • Protect our rights, property, or safety
  • Prevent fraud or security issues

3.3 Business Transfers

If Snackly is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your information is transferred and becomes subject to a different privacy policy.

3.4 With Your Consent

We may share information for other purposes with your explicit consent.

4. Data Storage and Security

4.1 Where We Store Data

Backend Services:

  • Hosted on secure cloud infrastructure
  • Database: PostgreSQL (encrypted)
  • Object Storage: Google Cloud Storage
  • Cache: Redis
  • Servers located in [specify region, e.g., US Central]

Data Retention:

  • Active account data is retained while your account exists
  • Deleted account data is permanently removed within 30 days
  • Some data may be retained for legal or security purposes
  • Anonymized analytics data may be retained indefinitely

4.2 Security Measures

We implement industry-standard security measures:

  • Encryption in transit (HTTPS/TLS)
  • Encryption at rest for sensitive data
  • Secure authentication (JWT tokens, OAuth)
  • Regular security audits
  • Access controls and monitoring
  • Secure cloud infrastructure

Important: No method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

5. Your Rights and Choices

5.1 Access and Update

You can access and update your information at any time:

  • View your profile information
  • Edit personal details (name, age, height, weight)
  • Update health goals and preferences
  • Review your meal history

5.2 Delete Your Account

You have the right to delete your account:

  • Use the "Delete Account" option in the App settings
  • Deletion is permanent and cannot be undone
  • Your personal data will be removed or anonymized
  • Some data may be retained for legal compliance

5.3 Data Portability

You can request a copy of your data:

  • Contact [email protected] to request your data
  • We will provide your data in a portable format
  • Request processing time: up to 30 days

5.4 Marketing Communications

You can opt out of marketing communications:

  • Adjust notification settings in the App
  • Unsubscribe from emails using the link provided
  • You will still receive essential service communications

5.5 Push Notifications

Control push notifications:

  • Manage in App settings
  • Manage in device settings (iOS Settings > Notifications)

6. Children's Privacy

Snackly is not intended for children under 13 years old. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, contact us immediately at [email protected], and we will delete the information.

For users aged 13-17, parental consent may be required depending on your jurisdiction.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. By using the App, you consent to such transfers. We ensure appropriate safeguards are in place to protect your information.

8. Third-Party Links and Services

The App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights:

  • Right to Know: Request information about data collection and use
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt out of the sale of personal information (we do not sell data)
  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights

To exercise these rights, contact [email protected].

10. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have additional rights:

  • Legal Basis: We process data based on consent, contract, legal obligation, and legitimate interests
  • Right to Access: Request access to your personal data
  • Right to Rectification: Correct inaccurate data
  • Right to Erasure: Request deletion ("right to be forgotten")
  • Right to Restrict Processing: Limit how we use your data
  • Right to Data Portability: Receive your data in a portable format
  • Right to Object: Object to certain processing activities
  • Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, contact [email protected].

You also have the right to lodge a complaint with your local data protection authority.

11. Cookies and Tracking Technologies

The App uses minimal tracking technologies:

  • Local Storage: To store authentication tokens and preferences
  • Analytics: To understand app usage (anonymized)
  • Crash Reporting: To identify and fix technical issues

We do not use advertising cookies or third-party tracking pixels.

12. AI and Machine Learning

12.1 How AI Works in Snackly

  • Food photos are sent to Google Vertex AI Gemini for analysis
  • AI identifies food items and estimates nutritional content
  • Analysis results are returned and stored in your diary
  • AI models may improve over time based on aggregated, anonymized data

12.2 AI Limitations

  • AI estimates may not be 100% accurate
  • Results depend on image quality and food visibility
  • You can manually adjust AI-generated values
  • AI should not be relied upon for medical decisions

13. Data Breach Notification

In the event of a data breach that affects your personal information, we will:

  • Notify you promptly (within 72 hours if required by law)
  • Inform you of the nature of the breach
  • Describe steps we are taking to address the breach
  • Provide guidance on protecting yourself

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be effective when posted. We will notify you of material changes through:

  • In-app notification
  • Email notification
  • Notice on our website

Your continued use of the App after changes constitutes acceptance.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices:

Email: [email protected]

Support: [email protected]

Legal: [email protected]

Website: support.caloaiapp.com

16. Specific Regional Information

United States

  • Snackly complies with applicable federal and state privacy laws
  • See Section 9 for California-specific rights (CCPA)

European Union

  • Snackly complies with GDPR requirements
  • See Section 10 for EU-specific rights
  • Data Controller: Snackly

Other Regions

  • We comply with local data protection laws where applicable
  • Contact us for region-specific information

17. Nutrition and Health Data

17.1 Sensitivity of Health Data

We recognize that nutrition and health information is sensitive:

  • We handle health data with extra care
  • We use encryption and security measures
  • We limit access to authorized personnel only
  • We do not share health data for marketing

17.2 Medical Disclaimer

  • Snackly is a wellness tool, not a medical device
  • Information provided is for general wellness purposes
  • Consult healthcare professionals for medical advice
  • We are not responsible for health decisions based on App data

18. Your Consent

By using Snackly, you consent to this Privacy Policy and our collection, use, and sharing of your information as described.

Effective Date: October 16, 2025

This Privacy Policy was last updated on the date indicated above. Please review this policy periodically for changes.